The future of AI in marketing interview With Upton Rand

Hey guys, up in here, as you know, I'm a huge, huge nerd. What can I say? I was recently asked on a podcast to discuss marketing with AI and the future as a guest expert. If you're interested you can take a look at my interview below with Guy Powell on ProRelevant.

In this insightful episode of The Backstory on Marketing and AI, Guy Powell interviews Upton Rand—author, adventurer, and founder of Gay Men's Field Guide. Upton shares his journey of embracing AI and marketing to scale his business and boost productivity. Discover how he used AI-enabled market research and large language models to promote his books, design strategic campaigns, and even create his own AI assistant, “Ember.” Upton discusses key topics like the ethics of AI in commercial applications, hallucinations in large language models, and how small businesses can leverage AI tools like ChatGPT and voice chat to compete at a higher level. From generating book outlines to launching ad campaigns without a product in hand, his story reveals how AI is not just a buzzword—but a business accelerator. If you're curious about the future of AI and marketing, this episode is packed with practical advice, bold insights, and entertaining banter about the digital transformation underway.