- Upton Rand
- Oct 11
- 2 min read
I need to tell you about something that just happened. Not because it's some revolutionary tech breakthrough—though it kind of is—but because after two years of shouting into the void that is Google's search algorithm, I can finally get back to what I actually give a shit about: writing.
40 minutes writing (the only part I enjoyed)
30 minutes finding/editing images (soul-crushing)
20 minutes keyword research (necessary evil)
40 minutes optimization rewrites (turning my voice into robot speak)
20-30 minutes cross-posting (copy, paste, format, repeat)
5 minutes updating Google Business (the cherry on top)
Total time: 2.5-3 hours per post.
Enter: The Pipeline That Changed Everything
I'm going to be straight with you: I didn't build this myself. I worked with my dev partners at BespokeEthos—they're a Cleveland-based AI automation shop that actually ships working code instead of PowerPoints—to create something I'm calling the "Custom Wix Pipeline."
Why This Matters (Especially for BespokeEthos Pricing)
Here's where this gets really interesting. Check out BespokeEthos's pricing model—they charge per automation, not per hour, not per month of "ongoing management fees."
If You're Curious
This automation was built specifically for Wix Classic sites with Velo/CMS capabilities. It connects Claude (for content intelligence), OpenAI (for SEO optimization), and Wix's MCP (Model Context Protocol) to create a seamless pipeline from draft to published post. GayMensFieldGuide.com is living proof that we can automate both Wix Studio and Classic sites.
If you're running a content-heavy site—blog, portfolio, small business—and you're drowning in the manual work of publishing, reach out to BespokeEthos. Tell them you want the "blog automation that lets you actually enjoy writing again."
Because at the end of the day, that's what this is about: Getting back to the work that matters. Everything else? Let the machines handle it.